Published: 11/30/2009

Beyond economic factors, chain growth depends on leadership at corporate and at the restaurants.
By David Farkas, Senior Editor -- Chain Leader, 11/25/2009

The role of a restaurant leader has become even more critical amid an economy so uncertain that few chains are willing to expand in the coming year. Instead, seeking traffic, they prefer to discount meals, risking their brand image.

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http://www.chainleader.com/article/CA6707255.html?industryid=47556